

UP TO 96%
NATURALLY
DERIVED*
*From plants, non-petroleum minerals or water


COMBINES
ANCIENT WISDOM
& MODERN SCIENCE


INSPIRED BY
AYURVEDA
- An ancient holistic system of healing in India
- Treats the whole person for balance and well-being
- Considers the effect of products on body, mind and emotion


MADE FOR
MILLENNIALS
BEFORE WE CALLED THEM
MILLENNIALS
Over 50% of Millennials and Gen Zs are more likely
to purchase natural hair care products. The natural
beauty products segment is growing 3x faster.